I am surprisingly pleased with my recent Air Serbia experience. Air Serbia, successor of JAT Airways, began its operation in 2013 forming a strategic partnership with Etihad Airways.
While onboard, I had been reminded of the first flights that I took with JAT Airways sometime in late 1990s when the region of the Western Balkans greatly suffered effects of war, nationalism and sanctions. Airplanes squeaked and oxygen masks popped left and right. To top that off, distastefully groomed crew was usually grumpy and negligent. Passengers argued when boarding, cramming into isle and window seats that were not numbered.
Nowadays, things have changed. When I boarded the Air Serbia flight, a team of friendly (and pleasant to look at) and apprehensive crew welcomed me and my fellow passengers vigorously. Airplane looked airy due to clean look and feel of leather, blue seats, which were also fairly comfortable (note, in economy class). Moreover, even on short-haul European flights guests receive a menu with a choice of a free, warm meal and a beverage; meals come with metal cutlery. Unfortunately, such basics are not standard anymore and deserve a mention. We applaud Air Serbia on the progress that it has quickly achieved and we hope to see it listed among the best European airlines in future.