I have recently learned about a Purple Flag initiative. The initiative aims to raise attractiveness and safety of towns and city centers at night.
Purple Flag is an accreditation process similar to the Blue Flag benchmark for beaches. The accreditation leads to Purple Flag status for towns and city centers that meet and exceed the set of standards in managing their evening and nighttime economies. Purple Flag destinations are vibrant and well-managed places offering positive experience to residents and tourists alike. Recognized destinations integrate their nighttime economies into their local economies. This is a vital development for local arts, cultural, entertainment and leisure industries; therefore, it can play a major role in local development and job creation.
Purple Flag destinations have the following characteristics:
- safe, clean and friendly
- easy to reach and navigate through
- vibrant and rich mix of entertainment choices
Stakeholders believe that a Purple Flag brings numerous benefits to its awardees. First and foremost, it raises profile and improves public image of a destination. This is followed with lower crime rates, as well as regeneration and development of an area. A comprehensive set of minimum threshold standards, management processes and good practices for the award of a Purple Flag are outlined in the following document by the Association of City Town & Management.
In Ireland there are 10 towns and city centers that have been recognized as Purple Flag destinations. In the UK 50 destinations have met or exceeded the benchmark for the award of the Purple Flag. The initiative is currently being promoted internationally. If you are aware of other European countries that are implementing similar initiatives, please drop us a line.