As one of our passions is to share stories from creative and forward-looking places, we thought that it is important that our blog mentions the Barcelona Declaration “Better Places to Live, Better Places to Visit” which seeks to demonstrate what tourism and cultural heritage sectors can achieve by working more closely together, for the benefit of European citizens and cultural heritage as well as businesses, visitors and destinations. Moreover, it assumes the collective commitment of both sectors towards the Sustainable Development Goals (SDGs).
The Declaration aims at addressing the sustainability of the social and cultural impacts of tourism in Europe, by proposing a set of principles to be applied jointly in order to responsibly balance the uses of cultural heritage, the demands of the tourism industry and the needs of the local community.
Here you can find an excerpt from the NECSTouR website that explains better the Barcelona declaration:
The 5 Principles of the Declaration should be jointly applied to responsibly balance the uses of cultural heritage, the demands of the tourism industry and the needs of the local community. They are:
1. Smart and Inclusive Governance: “What is good for residents is good for visitors”
2. Adding Value to the Sense of Place: “Residents are part of the cultural / tourism experience and the best ambassadors of their territory and identity”
3. Using a Holistic Vision for Marketing and Preservation: “Promote hidden cultural heritage while being prudent in promoting overexposed ones”
4. Balancing Place, People and Business: “Better measure to better manage “
4. Connecting People to People: “Citizens’ and Visitor’s’ search for new and transformative Experiences”
To read more about Barcelona Declaration and NECSTouR, head to this page, created by NECSTouR.