In light of tonight’s Eurovision Song Contest and considering recent social developments in the European Union, I would like to remind of the theory of Social Constructionism.  This theory explains how social context cultivates social phenomena and social consciousness. Human beings have a need to categorize the world around them in order to reduce its complexity – a need to maximize their self-esteem through identification with a popular group. However, identification with a particular social group is sometimes extremely hard, as a person may identify with various social and political groups depending on a social setting and a time period. There are no two individuals with a same social construct – all individuals are unique and may fully or partially identify with different social groups. Times of national tragedies and occasions of national triumphs are usually the easiest for individuals to identify with specific social clusters – namely, the differences that exist are suppressed with the overpowering presence of other sentiments. As Emmelie de Forest from Denmark won this year’s Eurovision I am proud to be the European. Conclusively, I am thinking that European Union urgently needs more social activities that would emphasize Europe-ness, while also cultivating diversities. This is a challenging task, but the one that our leaders have to undertake for the common European future.