Radisson Red: Transforming the Neighborhood

European Quarter in Brussels has a new addition to its hotel scene.  The first ever Radisson Red Hotel recently opened its doors at the former location of the Radisson Blu Hotel. It’s a totally new hotel concept created with the ageless millennials in mind. The hotel could be described as hip, friendly and modern with a twist of elegance. It aims to boost creative side of its visitors and customers by offering various unique ways to work, meet, dine and rest. 

The Carlson Rezidor Hotel Group – the owner of both above brands – pays particular attention in choosing the perfect staff for the Radisson Red hotels. As pointed out by Christel Cabanier, the entire recruitment process was conducted online urging the prospective employees to send them video clips, selfies, or photos that would distinguish them from the crowd.

So, don’t be afraid of the dull, inherited facade and step in for the experience.  Also, usually dull Rue d’Idealie is finally undergoing a makeover with inviting row of blue chairs throughout the length of the hotel’s restaurant.

A glimpse of great atmosphere from the Red Party is depicted below.

Author: Karolina

Karolina is a blogger for Europolitan Trends, sharing stories about cities & regions, local businesses, and inspiring urban details. She is a public affairs professional, always ready to travel and explore.